06/05/2017

How Luxury Can Successfully Go Digital

The industry’s focus from targeting demographic segments, based on traditional connotations of luxury, to psychographic profiles based on personal lifestyle.

05/24/2017

Veil to Lift on BMW 8-Series Coupe

The new model will underpin BMW’s “claim to leadership in the luxury segment,” the automaker’s top executive says, promising the car will be a “true luxury sports coupe.”

05/22/2017

Airbus targets VIP market

It will also include a portfolio of ACH special collaborations and partnerships with luxury brands and designers.